What it means is that we can connect with someone or a company through the Web instantly! We can share with a friend on Facebook; purchase a pair of shoes after viewing them on a webpage. Web 2.0 allows users to collaborate and interact together in a social media dialogue. Earlier websites were written H.T.M.L., which was intended to define the structure or design of a web document. More and more elements, such as how the content would be formatted. As the author states, form and content had become inseparable. Because of the development of Digital Text, form and content can now be separate. XML now enables us to export data or information without any formatting constraints. This changes everything since form is separate from content, users don’t need code to upload content on the Web. XML enables any user to be able to exchange data. We, the users, have created a database-backed web. Web 2.0 is about linking or bringing people together that would never meet or interact other wise. The serious side to all of this is copyright infringement, authorship, identity, ethics, aesthetics, rhetorics, governance, privacy, commerce, and family.